“World News Tonight” 1990 – 1996 Theme

In 1990 the old theme was starting to sound dated, hence Score Productions produced an updated recording. The theme debuted without any new graphics and was probably not noticed by the average viewer. A bigger change to the opening sequence came a few years later. Up until 1994 World News Tonight started with the theme playing while a voice over introduced the anchor. But producers realized that a more effective way to get people to watch until the end is to tease the top stories at the top of the broadcast. So that is what they started doing. At first it lasted only a few seconds with the anchor just quickly mentioning their top stories. Later in the year it was expanded and accompanied by the music below. These days, the opening tease can last forty seconds or so.

Score Productions – World News Tonight theme
Score Productions – World News Tonight headline bed

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