Although there was also a more traditional sounding election theme, this piece of music is most closely associated with ABC’s coverage of the 2006 and 2008 elections. It continued to be used thereafter as a secondary election theme. However, to be completely factual: this theme is part of VideoHelper’s library (it’s called Presidential Persuasion and can be found on disc 29) but ABC uses a custom version that sounds less threatening and less aggressive. The custom version, as you can hear below, has newer strings and the percussion is slightly different. The volume of the percussion was reduced and it was played straight through, not looped like in the library version. For a few years, ABC World News used a headline bed that is derived from the custom version of this theme. The generic version was used by local ABC stations for their election coverage.
Network News Music is a website by Victor Vlam, who holds the Guinness World Record for the largest collection of news music. 1,876 hours, 2 minutes and 52 seconds. News music is rarely heard without voice-overs or fade outs to commercial, yet it leaves an impact on many people. Founded in 2002, this site is a museum for TV news themes past and present.
- ABC News
- CBS News
- NBC News