“Today” 2006 Promo


Another image campaign for the Today Show by the folks at 615 Music. This one was used to promote Meredith Vieira’s debut as co-anchor of Today in 2006. Customized versions (with partially local lyrics) were done for a number of NBC stations, including those in Atlanta, Miami and San Diego.

615 Music – It’s A New Day

Interestingly enough, a version of this campaign was also created with the tagline: “It’s a new hour of Today”. The decision to add a fourth hour was not yet announced, probably not even made, but they did commission the music to promote it. Ultimately a new promo was composed to promote the fourth hour when it debuted a year after this promo music stopped airing.

615 Music – It’s A New Hour of Today

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