For many years Today had a cold open in which an anchor quickly teased a few stories. It lasted about 10 or 15 seconds while no music played. But like any other news program, Today wanted to tease more stories at the top to keep viewers tuned in longer. With that change came this headline bed which is composed by the folks at Non-Stop Music. These days the headline segments lasts significantly longer: more than a minute.
Network News Music is a website by Victor Vlam, who holds the Guinness World Record for the largest collection of news music. 1,876 hours, 2 minutes and 52 seconds. News music is rarely heard without voice-overs or fade outs to commercial, yet it leaves an impact on many people. Founded in 2002, this site is a museum for TV news themes past and present.
- ABC News
- CBS News
- NBC News