“Today” 2005 – 2012 Headline Bed


For many years Today had a cold open in which an anchor quickly teased a few stories. It lasted about 10 or 15 seconds while no music played. But like any other news program, Today wanted to tease more stories at the top to keep viewers tuned in longer. With that change came this headline bed which is composed by the folks at Non-Stop Music. These days the headline segments lasts significantly longer: about a minute.

Non-Stop Music - Today headline bed

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