“Today” 1998 – 2005 Promo


This is a well-known promo campaign used for a number of years: America’s First Family. It is composed by Jay Stollman, Fred Shehadi, Frank Radice and Peter Primamore. Many local stations had their own version of this promo campaign for their own morning news. When this promo was in use, Today was the most watched and most profitable program on all of television. During the use of this promo package, Today expendad to three hours.

Kingsize Music – America’s First Family

Before the third hour of Today, there was Later Today. They used a different theme, set and anchors, but had their own version of the promo above.

Kingsize Music – America’s First Family (Later Today version)

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