“Today” 1997 Promo


Start With Today is composed by Jay Stollman, Fred Shehadi and Peter Primamore, then of Kingsize Music, and was used in many promos for NBC’s Today Show. The show has a long and proud history. It was created in 1952 by Sylvester “Pat” Weaver who was vice president of NBC in charge of television and revolutionized the new medium. He created programs in which the sponsors could buy ad time as opposed to the old radio format in which sponsors owned shows, dictated their content and sometimes even their time slots. Weaver brought American television the Today and Tonight Shows and proved that people would watch TV at all times of the day. The first host of the Today Show was Dave Garroway. His sidekick van J. Fred Muggs, was a chimpanzee. While that may be unthinkable today, one thing isn’t different. Back then they also used a street side studio. So both when this promo aired and in 1952, they had a ‘window on the world’, as the lyrics say.

Many different versions were made of the Start With Today tune. This is a later production that includes the America’s First Family brand into the lyrics.

Kingsize Music - Start with Today

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