“Your Day is Today” 2009 Promo
According to the press release at the time, this promo celebrates the relationship between the viewer and Today. The morning show provides you with the information...
Today Show
“Why I Love Today” 2008 Promo
In 2008 Today went with a pop-sound to promote their venerable morning show. “Why I Love Today” was the slogan. The song was produced by 615...
“Today” 2005 – 2012 Headline Bed
For many years Today had a cold open in which an anchor quickly teased a few stories. It lasted about 10 or 15 seconds while no...
“Today” Bumper
This Copland-esque theme — think Hoedown from Rodeo — is part of the 2004 update of The Mission. It was originally intended for a possible Tom...
“Sunday Today” 1987 – 1992 Open
In 1987 the Today Show expanded to six days a week: Sunday through Friday. The Sunday edition was a much more serious show. It was more...
“Today” 1982 – 1985 Theme
The next Ellis theme, a different arrangement of his “This is Today” theme, debuted during Bryant Gumbel’s first show on January 4, 1982, and was used...
“Today” 1979 – 1981 Theme
This bright and sunny piece called “This is Today” is perhaps one of the most popular themes used on the Today Show. It’s the second theme...
“Today” 1971 – 1978 Theme
This jazzy theme by Ray Ellis was used on the Today Show for a number of years but ultimately forced off the air due to a...