“Early Today” 1999 – 2004 Theme
In 1999 NBC replaced the long running News at Sunrise with Early Today, seeking to extend the strong Today-brand. This is not the first time that...
Sunrise
“The Early Show” 1999 – 2002 Theme
On November 1, 1999 a new morning show debuted on CBS: The Early Show. The name was chosen to reflect that it should be considered a...
“NBC News at Sunrise” 1985 – 1996 Open
This is another cue from The Mission by John Williams. NBC selected it as the opening for NBC News at Sunrise, which was the network’s early...