“See the Whole Picture” Branding Promo
This year ABC launched a new promotional campaign with the tag line “see the whole picture”. This image, which stresses relevance, is in response to the...
Promo
“Your Day is Today” 2009 Promo
According to the press release at the time, this promo celebrates the relationship between the viewer and Today. The morning show provides you with the information...
“Why I Love Today” 2008 Promo
In 2008 Today went with a pop-sound to promote their venerable morning show. “Why I Love Today” was the slogan. The song was produced by 615...
“We’re everywhere” 2008 Promo
This catchy promo was used by NBC News in 2008 to emphasize that they are everywhere you go: on TV, on the radio and online. At...
“There’s More Today Everyday” 2007 Promo
In 2007 NBC launched a fourth hour of Today after cancelling soap opera Passions. The fourth hour would later evolve into a show-within-a-show, hosted by Hoda...
“Good Morning America” 2005 – 2007 Promo
From 2001 to 2005 GMA used the popular though not commercially released song “Good Things are Happening” by Bill Deasy as their music in promos for...
“More Americans get their news from…” Music
This is the piece of music that was used in the early 2000s after each ABC News program to remind us that more and more people...
ABC News 1999 – 2001 tags
“More and more Americans get their news from ABC News, than from any other source,” according to the voice over that accompanied these tags. They played...
“Start with Today” 1997 Promo
Start With Today is composed by Jay Stollman, Fred Shehadi and Peter Primamore, then of Kingsize Music, and was used in many promos for NBC’s Today Show. The show...
“CBS News” 1994 – 1995 Tag
And this is another CBS News experience tag. It is composed by Peter Fish. Fish has written a lot of promotional music for CBS News. Peter...
“CBS News” 1992 – 1994 Tag
The long running CBS News promotional line is very simple: experience. This tag was used after a CBS News broadcast to drive the point home. Peter...
“We’re With You” Promo (news version)
“We’re With You” is the name of the promo campaign that ABC used during the 1984-85 TV season. It’s composed by Richard Lavsky who has also...