“CBS Mornings” Current Theme
In 2021 CBS This Morning was retooled to become CBS Mornings. From a branding perspective, the goal was to connect the weekday show to the successful...
Morning show
“Good Morning America” Current Theme
To highlight the “news first” focus through the new show open, Good Morning America wanted its theme to carry a weight of importance and power. However,...
“Good Morning America” 2017 – 2019 Theme
After just a little more than a year, and with the addition of Michael Strahan to the GMA anchor desk, ABC wanted to give the show...
“Today” 2016 Election Theme
During the 2016 election, Today continues to use its own election theme. This theme is not used by any other NBC News program. It’s composed by...
“Good Morning America” 2015 – 2017 Theme
A day before GMA celebrated its 40th anniversary, the top rated morning show started using a new theme by DreamArtists Music. The new music combines elements...
“Today” Current Open
Just shy of 30 years after its introduction, the Today Show replaced its iconic opener composed by John Williams. The new theme, which has a more...
“Today” 2012 – 2013 Headline Bed
On the same day that Good Morning America debuted a new theme, Today debuted a new headline bed. It has more of a driving beat to...
“Good Morning America” 2012 – 2015 Theme
GMA wanted a new theme that sounded “hipper and fresher” but was still “thoughtful and interesting” to reflect the show’s increased emphasis on lifestyle and entertainment....
“CBS This Morning” 2012 – 2021 Theme
The relaunch of CBS This Morning in 2012 was an attempt to bring back hard news to the morning time slot. “Putting news back in the...
“Early Show” 2011 – 2012 Open
This is based on the 1987 CBS Evening News package that was picked up again in 2011. It was performed and recorded at the end of...
“Today” 2011 Royal Theme
For the wedding of Britain’s Prince William and Kate Middleton in April 2011, the Today Show went all out with their coverage. The show broadcast from...
“Today” 2010 – 2015 Election Open
While all NBC News programs use the same graphics for their election coverage, they don’t all use the same theme music. Today has used its own...
“Good Morning America” 2009 – 2012 Theme
When George Stephanopolous succeeded Diane Sawyer as anchor of Good Morning America, this theme was launched. This update of the previous theme – also by DreamArtists...
“Your Day is Today” 2009 Promo
According to the press release at the time, this promo celebrates the relationship between the viewer and Today. The morning show provides you with the information...
“Why I Love Today” 2008 Promo
In 2008 Today went with a pop-sound to promote their venerable morning show. “Why I Love Today” was the slogan. The song was produced by 615...