Stay Tuned Now with Gadi Schwartz is the rare national primetime news show based in Los Angeles, airing daily on NBC News Now. Gadi Schwartz is an unconventional journalist and reaches a younger audience in a way that’s most authentic to that generation. As such, the theme needed to be very modern, fast-paced and upbeat. One of the things Gadi added to the mix was the suggestion to incorporate breakbeats, an idea which Current Music had been exploring just the day before they got his note. “It was very exciting to feel like we were on the same page with his vision and that validation was amazing,” said Current Music CEO Maddie Madsen.
The NBC News does know how to do streaming and knows a streaming lineup is not just a duplicate of what is on TV.
I’m not finding the upbeat theme music from John Dickersons‘ CBS PrimeTime. I would love to know this music.
Not too thrilled with this. I think a lot of NBC News Now music so far has been a kind of electronica where the beat is comprised of a white noise generator at varying volume. Rather than, say, a drum. Okay, so not everything with the NBC brand has to sound like John Williams. But I can’t help but think that Stephen Arnold could’ve come up with something original, jazzy, and upbeat with a melody and a _theme_. If I were to ask you to hum the “Stay Tuned Now” theme, what noise would you make with your mouth that approximates this track?