“See the Whole Picture” Branding Promo


This year ABC launched a new promotional campaign with the tag line “see the whole picture”. This image, which stresses relevance, is in response to the whirlwind of information coming at us these days. ABC News defines its mission to help us make sense of it all. The promos were shot with more a commercial-like feel using dramatic images of the ABC News team in stride. DreamArtists Music – who did an incredibly successful branding campaign for ABC in 2008 that later turned into the 20/20 theme – was commissioned to compose the accompanying music. The music reflects the more contemporary feel of the promo.

DreamArtists Music - See the Whole Picture promo

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