“Peter Jennings with the News” Promo

Peter Jennings had two stints anchoring ABC’s flagship newscast. In the 1960’s ABC News was a distant third in the ratings, so the took a leap of faith and selected the young Canadian Jennings to compete with Walter Cronkite and the team of David Brinkley and Chet Huntley. But the public did not accept him. Too inexperienced and too unfamaliar with American culture. After just a few years, Jennings quit and became ABC’s foreign correspondent. Here’s a promo for Jennings’ newscast. You might hear a piece of theme music in the background. That is the World News Now theme, which replayed this ad a few years ago.

Peter Jennings with the News promo

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