This electronic piece was used to open almost all NBC News programs in this era, such as Nightly News, Meet the Press, NBC News Digest and NBC White Paper, a documentary series. Even Today wasn’t exempted from this early attempt at corporate branding. But after a few weeks, they returned to their beloved Ray Ellis theme. The only program that was given its own music, was the newly established NBC News at Sunrise.
The rotating globe graphics that the music accompanied are legendary because of the mistake that is in them. Most viewers saw it as Earth spinning the wrong way. However, NBC intended it to simulate the view from a spacecraft as it passes over Earth. NBC relented and in 1984 reversed the rotation of the globe.