“Good Morning America” Current Theme

To highlight the “news first” focus through the new show open, Good Morning America wanted its theme to carry a weight of importance and power. However, executives wanted to completely steer away from anything orchestral to set it apart from the competition. So composer Matthew Kajcienski of DreamArtists Music was asked to write a theme within a much fresher, more “current” sound world than anything in the past. This presented a significant challenge. Composers often turn to at least some elements of the orchestra to help propel those feelings of gravity, drive and power in news. “I had to limit the orchestration to electronic instruments heard more often in a hit song, rather than in the theme to a network morning show,” Kajcienski told us. “Where I would naturally turn to a horn stab or a rhythmic ostinato in the strings, I had to experiment and find other ways to use the sound palette to achieve the timbre, drive, and textures I was after.”

DreamArtists Music – Good Morning America theme

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