GMA wanted a new theme that sounded “hipper and fresher” but was still “thoughtful and interesting” to reflect the show’s increased emphasis on lifestyle and entertainment. For the third time in a row they turned to DreamArtists Music. Principal composer Matthew Kajcienski explains the challenge in composing this new theme: “You want your demographics to be able to hook into it, rather than targeting a specific group while alienating others – and just create something cool. The key here was to keep the thematic material subtle but still give it a sound that could be identified easily through texture, orchestration, and most importantly a unique and memorable percussion track.” Given these demands, the process of composing the theme was different than usual as Kajcienski explains: “We actually began by composing the percussion track first as it had to hold interest completely on its own before adding the harmonic elements. Once we had that, we dashed the track with some melodic/harmonic color and kept things simple. As the new graphics have its own ‘hook’, the music had to in essence be the sonic representation of that.” The theme is part of an extended package that gives GMA’s rejoins and breaks a modern pop feel.