“CBS Radio News” 1967 – 2001 Sounder


For many years, this was the sounder used to introduce the hourly news update from CBS News. It was composed by Eric Siday and his company called Identitones. Siday was a spectacularly successful pioneer in creating electronic sound logos. An early and famous example is the Maxwell House percolating coffee pot. It formed a contrast to the countless supposedly catchy but quickly tiring jingles that were on the air at the time. An added benefit: they were cheaper to produce because they didn’t require live musicians and residuals did not have to be paid to singers. His on-the-hour news sounder for CBS was on the air for a long time.

Identitones - CBS Radio News sounder

 

Identitones - CBS Radio Sports sounder

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