“Today” 2016 Election Theme
During the 2016 election, Today continues to use its own election theme. This theme is not used by any other NBC News program. It’s composed by...
Today
News themes from the longrunning morning show on NBC
“Today” Current Open
Just shy of 30 years after its introduction, the Today Show replaced its iconic opener composed by John Williams. The new theme, which has a more...
“Today” 2012 – 2013 Headline Bed
On the same day that Good Morning America debuted a new theme, Today debuted a new headline bed. It has more of a driving beat to...
“Today” 2011 Royal Theme
For the wedding of Britain’s Prince William and Kate Middleton in April 2011, the Today Show went all out with their coverage. The show broadcast from...
“Today” 2010 – 2015 Election Open
While all NBC News programs use the same graphics for their election coverage, they don’t all use the same theme music. Today has used its own...
“Your Day is Today” 2009 Promo
According to the press release at the time, this promo celebrates the relationship between the viewer and Today. The morning show provides you with the information...
“Why I Love Today” 2008 Promo
In 2008 Today went with a pop-sound to promote their venerable morning show. “Why I Love Today” was the slogan. The song was produced by 615...
“There’s More Today Everyday” 2007 Promo
In 2007 NBC launched a fourth hour of Today after cancelling soap opera Passions. The fourth hour would later evolve into a show-within-a-show, hosted by Hoda...
“It’s A New Day Today” 2006 Promo
Another image campaign for the Today Show by the folks at 615 Music. The singer is Lisa Bevill. This promo was used to promote Meredith Vieira’s...
“Today” 2006 – 2013 Open
In 2006 Today debuted a new open for the first time in more than 20 years. The music was part of John Williams’ 2004 revision of...
“Today” 2005 – 2012 Headline Bed
For many years Today had a cold open in which an anchor quickly teased a few stories. It lasted about 10 or 15 seconds while no...
“Live for Today” 2005 Promo
Country music artist Phil Vassar wrote Live For Today together with his wife Julie and Randy Wachtler, president of 615 Music, a Nashville company that composed...
“Today” Bumper
This Copland-esque theme — think Hoedown from Rodeo — is part of the 2004 update of The Mission. It was originally intended for a possible Tom...
“America’s First Family” 1998 Promo
This is a well-known promo campaign used for a number of years: America’s First Family. It is composed by Jay Stollman, Fred Shehadi, Frank Radice and Peter Primamore....
“Start with Today” 1997 Promo
Start With Today is composed by Jay Stollman, Fred Shehadi and Peter Primamore, then of Kingsize Music, and was used in many promos for NBC’s Today Show. The show...