Today

News themes from the longrunning morning show on NBC

“Today” Current Open

Just shy of 30 years after its introduction, the Today Show replaced its iconic opener composed by John Williams. The new theme, which has a more...

“Today” 2011 Royal Theme

For the wedding of Britain’s Prince William and Kate Middleton in April 2011, the Today Show went all out with their coverage. The show broadcast from...

“Today” 2006 Promo

Another image campaign for the Today Show by the folks at 615 Music. This one was used to promote Meredith Vieira’s debut as co-anchor of Today...

“Today” 2005 – 2006 Promo

Country music artist Phil Vassar wrote Live For Today together with his wife Julie and Randy Wachtler, president of 615 Music, a Nashville company that composed...

“Today” Current Bumper

This Copland-esque theme — think Hoedown from Rodeo — is part of the 2004 update of The Mission. It was originally intended for a possible Tom...

“Today” 1998 – 2005 Promo

This is a well-known promo campaign used for a number of years: America’s First Family. It is composed by Jay Stollman, Fred Shehadi, Frank Radice and Peter Primamore....

“Today” 1997 – 1998 Promo

Start With Today is composed by Jay Stollman, Fred Shehadi and Peter Primamore, then of Kingsize Music, and was used in many promos for NBC’s Today Show. The show...