“We’re everywhere” 2008 Promo
This catchy promo was used by NBC News in 2008 to emphasize that they are everywhere you go: on TV, on the radio and online. At...
This catchy promo was used by NBC News in 2008 to emphasize that they are everywhere you go: on TV, on the radio and online. At...
In 2007 NBC launched a fourth hour of Today after cancelling soap opera Passions. The fourth hour would later evolve into a show-within-a-show, hosted by Hoda...
Another image campaign for the Today Show by the folks at 615 Music. The singer is Lisa Bevill. This promo was used to promote Meredith Vieira’s...
In 2006 Today debuted a new open for the first time in more than 20 years. The music was part of John Williams’ 2004 revision of...
For many years Today had a cold open in which an anchor quickly teased a few stories. It lasted about 10 or 15 seconds while no...
For the last few years of its classic era, Dateline used a reorchestrated version of its long-running theme. During the period in which this theme was...
This is the very subtly updated Part IV of The Mission, used for Meet the Press and special reports. As the longest running program on television,...
Country music artist Phil Vassar wrote Live For Today together with his wife Julie and Randy Wachtler, president of 615 Music, a Nashville company that composed...
This Copland-esque theme — think Hoedown from Rodeo — is part of the 2004 update of The Mission. It was originally intended for a possible Tom...
Election themes don’t get much better than this. Michael Karp composed this theme for the 2004 presidential election on NBC. Since then it has become a...
In 2004, after the Athens Olympics, Seven News was revamped. Part of that revamp was a new remix of John Williams classic theme that Seven News...
In 2004 Early Today received a complete makeover. MSNBC took over production of the show and it shifted focus from financial news to general news. Subsequently...
In 2004 after the general election, veteran anchor Tom Brokaw retired from NBC News. The transition had been announced long in advance and so successor Brian...
For the state funeral of former president Ronald Reagan, NBC chose this solemn piece composed by Michael Karp. It’s called Requiem. Tom Brokaw anchored, in what...
The 2003 war in Iraq had a long and protracted build up to it. This meant that news organizations had ample time to get ready. All...