“Why I Love Today” 2008 Promo
In 2008 Today went with a pop-sound to promote their venerable morning show. “Why I Love Today” was the slogan. The song was produced by 615...
NBC News
“We’re everywhere” 2008 Promo
This catchy promo was used by NBC News in 2008 to emphasize that they are everywhere you go: on TV, on the radio and online. At...
“There’s More Today Everyday” 2007 Promo
In 2007 NBC launched a fourth hour of Today after cancelling soap opera Passions. The fourth hour would later evolve into a show-within-a-show, hosted by Hoda...
“It’s A New Day Today” 2006 Promo
Another image campaign for the Today Show by the folks at 615 Music. The singer is Lisa Bevill. This promo was used to promote Meredith Vieira’s...
“Today” 2006 – 2013 Open
In 2006 Today debuted a new open for the first time in more than 20 years. The music was part of John Williams’ 2004 revision of...
“Today” 2005 – 2012 Headline Bed
For many years Today had a cold open in which an anchor quickly teased a few stories. It lasted about 10 or 15 seconds while no...
“Dateline NBC” 2005 – 2007 Theme
In the final period of its classic era, Dateline featured a reorchestrated version of its long-running theme. During this time, the program began shifting away from...
“Meet the Press” 2005 – 2012 Theme
This is the very subtly updated Part IV of The Mission, used for Meet the Press and special reports. As the longest running program on television,...
“Live for Today” 2005 Promo
Country music artist Phil Vassar wrote Live For Today together with his wife Julie and Randy Wachtler, president of 615 Music, a Nashville company that composed...
“Today” Bumper
This Copland-esque theme — think Hoedown from Rodeo — is part of the 2004 update of The Mission. It was originally intended for a possible Tom...
“Decision 2004” Theme
Election themes don’t get much better than this. Michael Karp composed this theme for the 2004 presidential election on NBC. Since then it has become a...
“Seven News” (Australia) 2004 – 2014 Theme
In 2004, after the Athens Olympics, Seven News was revamped. Part of that revamp was a new remix of John Williams classic theme that Seven News...
“Early Today” 2004 – 2013 Theme
In 2004 Early Today received a complete makeover. MSNBC took over production of the show and it shifted focus from financial news to general news. Subsequently...
“NBC Nightly News” Current Theme
In 2004, following the general election, veteran anchor Tom Brokaw retired from NBC News. The transition had been announced well in advance, allowing for a careful...
“State Funeral of Ronald Reagan” Music
For the state funeral of former president Ronald Reagan, NBC chose this solemn piece composed by Michael Karp. It’s called Requiem. Tom Brokaw anchored, in what...