Interestingly enough, a version of this campaign was also created with the tagline: “It’s a new hour…of Today”. The decision to add a fourth hour was not yet announced, probably not even made, but they did commission the music to promote it. Ultimately a new promo was composed to promote the fourth hour when it debuted a year after this promo music stopped airing.

Before the third hour of Today, there was Later Today. They used a different theme, set and anchors, but had their own version of the promo above.

When this theme debuted the Today Show started to climb up in the ratings, regularly beating GMA again for the first time since 1980. After the unfavorable publicity surrounding Jane Pauley’s replacement Deborah Norville hurt the show in 1990, knocking it down to second place, there was a resurgence in the mid-90′s. Bryant Gumbel and Katie Couric were the anchors and Jeff Zucker the legendary executive producer. Zucker eliminated all commercials from the first 22 minutes of the broadcast, turning that part into a serious newscast. He also started such morning show staples such as outdoor concerts and on-air weddings. It revived the Today Show and started a winning streak that would last over 15 years.

And here’s the music that was used for a number of years on the tomorrow on Today promo’s.

And here’s the open! For the first few years this music was used in combination with the Today sunburst but without an announcer. That changed in January 1984, when Fred Facey began his two-decade tenure as the voice of “Today.” From ’84 to ’85, Facey’s voice and this music were used with the “rotating globe” animation used by all NBC News shows at that time.