In 2004 Early Today received a complete makeover. MSNBC took over production of the show and it shifted focus from financial news to general news. Subsequently Early Today got new graphics, a new theme and a new anchor. In fact, since 2004 anchors changes have been frequent. Natalie Morales, Amy Robach, Contessa Brewer and Kristine Johnson have all anchored the program. The theme is composed by Savage and Laporta.

In 1999 NBC replaced the long running News at Sunrise with Early Today, seeking to extend the strong ‘Today’-brand. This is not the first time that time slot was occupied by a newscast named Early Today. From 1982 to 1983 the peacock network also used this title for its early morning newscast. The current incarnation, during the period in which this theme was used, was produced by CNBC and focused on financial and business news. Because of this the show had similar graphics as the main CNBC network and was taped at CNBC headquarters. The show was anchored by CNBC’s Nanette Hansen. The theme is by JSM Music.

This is another cut from The Mission by John Williams. NBC News at Sunrise debuted in 1983 with anchor Connie Chung. Other anchors included Deborah Norville and Ann Curry. The program and the theme music left the airwaves in 1999.